I expect most road users in particular, are acquainted with the huge refrigerated trucks adorned with splendid idiosyncratic Dutch names that bring fresh flowers to our homes and offices from Holland on a daily basis? However, I’m sure most people don’t realise that once the flowers have been loaded and despatched to their various markets, these juggernauts invariably travel back empty.
Indeed this was the case until the very tough woman who runs the historic cold storage market in the heart of Amsterdam approached our client at Nomadic yoghurts and made a brilliant business proposition involving one such delivery vehicle.
As a way of gaining a foothold into the Dutch market, Nomadic agreed with her that they would load a palette of their finest lassi from their Home Farm Dairy into this empty truck once it had completed its floral deliveries. This would then be transported in chilled comfort back to Holland for distribution to bakeries and coffee shops. The concept proved so successful that lassi has now become part of the regular return payload and a second loaded palette is not far off.
As a result it is now possible to enjoy a fresh Nomadic Lassi at many locations around Amsterdam at any time of day. All because of some lateral thinking outside the box, or in this case, chilled container. Read More