Carter Wong design
Unit 5/6, Archer Street Studios
10-11 Archer Street
London, W1D 7AZ

+44(0)20 7569 0000

hello@carterwongdesign.com

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Atlantika Wins Gold at DBA Design Effectiveness Awards 2016

We’re very proud to announce we’ve won a Gold in the 2016 DBA Design Effectiveness Awards for the creation of the Atlantika brand.

In 2011, one of the worlds largest deep-sea fishing companies, Ocean Trawlers, saw an opportunity to promote the premium division of their ‘Frozen at sea’ Cod and Haddock business by creating a distinctive brand identity named Atlantika. Our objectives were to create a brand that would add value to a range of premium products, so as to deliver sustainable growth and increase market share. These targest were comfortably met with an increase in global sales of 277% and increase in market share of 109%.

This offers compelling proof as to why design is a sound commercial investment, which makes winning gold a huge honour for both us and client alike.

Atlantika’s Vice President of Sales, Sturri Haraldsson kindly summed up by saying, “It’s been an inspiration to work with Carter Wong design, they have widened our horizons.” And we’d like to thank them in return for granting us the opportunity to create a brand that is distinctive, unique and successful both as a design and a business.

See the case study See the case study here.

‘A Cycling Lexicon’ is shortlisted for a British Book Design & Production Award

We were chuffed to hear our book ‘A Cycling Lexicon’ has been shortlisted in the ‘Self Published Books’ category for the 2015 British Book Design & Production Awards.

‘A Cycling Lexion’ is an A-Z of bicycle head-badges collected by a professor of Biology in Michigan, and curated and designed by us.

We’re a studio filed with passionate cyclists, so this book is very much a labour of love containing cycling badges from far flung corners of the world. Each badge is an insight in what can be achieved in terms of economy of space, typography and intricate detailing and we’re pleased our book celebrating design excellence like this has been recognised for such a prestigious award.

Castan Commended in The Drum Design Awards

The Drum Design Awards last week proved a great opportunity to catch up with our peers in the design industry- and throw some weird and wonderful shapes on the dance floor while we were at it! To top of an excellent night, it was great to hear we had been commended for the hand-carved typeface we created for Welsh sportswear brand, howies.

Shortlisted for the Drum

Our Castan typeface for outdoor lifestyle brand, howies, has been shortlisted for The Drum Design Awards! As an agency that prides itself on ‘Crafting Brands for Life’, we created a uniquely tailored typeface for howies that encompasses the brand’s philosophy in an ownable way. It’s such a reward knowing work that has been so creatively fulfilling is recognised by an organisation such as The Drum.

See the full case study here.

TicketyBrew Shortlisted for a FAB Award

When brewing entrepreneur Duncan Barton asked us to conceptualize a new brand name and packaging design for his start-up beer business, we delivered a versatile identity combining witty word play and original design. Needless to say, we were chuffed to find out this work had been shortlisted for a 2014 FAB Award. With the awards being specifically for the food and beverage sector, recognition of this kind is flattery of the highest order.

Castan – D&AD Award

Our partnership with Welsh outdoor wear brand, howies, has been immensely satisfying over the years. As advocates for using raw materials, howies presented the perfect opportunity for us to craft a custom-made typeface inspired by the native Welsh landscape. Using the wood from a local wind-fallen chestnut tree christened Castan (Welsh for chestnut), each letter has a distinctive wood grain effect. We are delighted D&AD appreciated our craftsmanship on this job as much as we enjoyed making it.

D&AD Win for ‘A Cycling Lexicon’

As a company that is passionate about cycling, it seemed inevitable that our fervor for the sport be channeled into a design project at some point. We had immeasurable pleasure in unearthing 500 cycling head badges- each with their own design and history- and embossing these onto the pages of ‘A Cycyling Lexicon’. Since the books launch in 2013, we have received fantastic feedback from the design industry, and a D&AD win is the icing on top!

Lloyd’s of London wins Marketing Design Award

Our brand refresh for Lloyd’s of London has just been awarded a Marketing Design Award within the corporate and B2B category.

The black silhouette graphic illustrative style was applied to the core publications, then adopted across every visual touchpoint including interiors within the iconic building in Lime Street and marketing literature such as the ‘Market’ magazine and ultimately, the website.

Bio Green Lassi scoops Design Effectiveness silver

We are delighted to announce that our design for Bio Green Lassi has won a silver at the Design Effectiveness Awards. The Design Business Association award recognised that within 6 months of the packaging relaunch and as a direct result of the redesign, sales had grown by 335% and exceeded sales targets by over 137%.

A lovely result for a great product and a super client.

Cornetto Redesign Commended in Mobius Awards.

Our redesign for Cornetto has recently been commended in the Mobius awards. With the awards recognizing exceptional design in the world of media and design, we feel honored to have been commended in a competition that is so internationally renowned.

Design Week Awards 2013

In other exciting news Ticketybrew has also been shortlisted for the 2013 Design Week Awards. Watch this space for results…

Dieline Package Design Awards 2013

We are delighted to announce that we have received a Merit at this year’s Dieline Package Design Awards 2013 for our design of Ticketybrew!

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