Carter Wong design
Unit 5/6, Archer Street Studios
10-11 Archer Street
London, W1D 7AZ

+44(0)20 7569 0000

hello@carterwongdesign.com

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World champion, world class

What with all the media attention given over to Lewis Hamilton equalling Ayrton Senna’s three World Championships this weekend, it proved a rare opportunity to see both the logos we’ve created for the Formula 1 World Championship over the last thirty years.

Our inaugural identity in 1986 was a play on the three initials of the governing body, the FIA. 1994 saw a switch in strategic thinking when it was decided that the mark should be promoting F1 as a brand instead, and a logo that still graces the rostrum some 21 years later was born. However, we still think both work equally effectively as they were based around a creative idea, central to each organisation. As the great Paul Rand once said, ‘Good design doesn’t date. Bad design does.’

Hamilton, who now has forty three career victories compared to Senna’s forty one, said: “It is a very humbling experience to equal Ayrton Senna who inspired me and still does today.”

Similarly, we still get that same humbling feeling whenever we see the logo we created here in our small studio in W2 broadcast to millions around the globe.

howies tree prints

A few years ago our longstanding client, howies, presented us with the perfect opportunity to craft a custom-made typeface inspired by the native Welsh landscape. Using the wood from a local wind-fallen chestnut tree, each letter has a distinctive wood grain effect, providing the brand with a uniquely ownable font.

We recently put our wood craftsman skills to use again on a packaging project for the brand, and the printing process behind this inspired us to create beautiful one-of-a-kind black and white tree prints, which you can now find for sale here.

See London through the eyes of the homeless

Every year, Café Art gives 100 single-use cameras to the homeless to document their experience of London; culminating in photographs that are as rich as the stories they tell. Cafe Art is distinctive in its positive, creative approach to the issue of homelessness, and we feel privileged to be able to design the calendar each year.

This year, in order to print and distribute the calendar to reach a wider demographic, Café Art has created a kickstarter campaign which has already captured swathes of the public’s attention with publications such as Time Out London, Huffington Post, Metro and The Independent all running features on it. Proceeds from the calendar will go towards the production of the calendar and back to the charity to help sustain its efforts in supporting the homeless through art.

To purchase this years My London calendar for a truly unique view of London, take a look at the Kickstarter campaign here.

Phil Wong to retire

This December, after 31 fulfilling years, I shall be leaving Carter Wong Design, the company I set up with my dear friend Phil Carter. I am pleased to say I leave on good terms, but naturally with some sadness – this company is the all-consuming focus in my life and the challenges and joys it brings have defined most of my working life.

Diminishing powers and changing perspectives that come with age have convinced me it is time to stop. However, the strongest signals have come from witnessing the remarkable development of our people. From our redoubtable MD, Sarah Turner, right the way through the studio, I am humbled by their skills and amazed by their energy. We are at a very special time where there is tremendous synergy in our tight-knit and brilliant team, creating a unit that is far greater than the sum of its parts. These talents deserve the room to grow and I am sure they will step up to fill the vacuum that I leave and go on to define an exciting new era for Carter Wong Design.

Creativity is the currency of our business and I am pleased to say it is ingrained in the fabric of our company. It is the legacy handed down through the generations of wonderful designers we have had the honour and pleasure of working with. Nevertheless, I believe there is no substitute for having at the helm, a director who is as passionate about design today as when we were in college together. I leave confident that the best years are ahead for our remarkable company not least because my indefatigable partner, Phil Carter, is carrying on as its creative director.

Phil Wong – Joint Founding Partner

English Heritage

English Heritage have chosen us as part of their new design roster set to run until 2018.

Following a countrywide pitch, some 300 plus agencies keen to work with English Heritage were subjected to a rigorous selection process. Once applicants had submitted their design credentials, the shortlisted companies were tasked to come up with a creative response to a hypothetical brief, of which only five agencies were selected to present their work. We are chuffed to be the only London-based agency to be selected for the final roster of only three- joining the likes of Smith and Milton (Bristol) and Mytton Williams (Bath).

As a multidisciplinary design studio with many years’ experience designing for brands both large and small, our expertise is tailor made for a company such as English Heritage, and we look forward to working with the English Heritage team on the many varied projects to come.

St Brides Talk

Last week, Phil Carter and Sarah Turner were joined by members of the CWD design team to host a talk at St Brides Library entitled ‘60 Minutes at Number 29’. The talk chronicled the work the studio has produced during its thirty year history; designing for brands both large and small. In-keeping with the studios mantra of ‘Ideas well crafted, ideas that last’, Phil Carter shared the sketches he does everyday to help fuel his creativity, whilst other members of the design team shared the thinking behind the studios most recognisable work, from multinational clients like Cornetto to smaller start-ups like howies.

From all accounts it went down well, if you don’t take our word for it go read this review from Michael at Cog Design http://www.cogdesign.com/journal/carter-wong-at-st-bride-foundation/

Design Census 2015

The Drum Design Census is an annual report that ranks agencies according to financial performance, client satisfaction and peer recommendation. We were pleased to hear we’d been listed as one of the top 10 agencies that performed well across all three tables, achieving elite agency status.

To view the census, visit www.thedrum.com/designcensus2015/elite

Carter Wong Presents ‘The Black Sheep Awards’

In the true manner of black sheep we like to go against the flock and find our own path. With the launch of our Black Sheep Awards, we’re looking for students who not only relish a challenge, but are also up for being innovative with their solutions. The award isn’t limited to one discipline either, but is open to exploration and experiment.

The Craft Issue

We’re over the moon here in the studio having just had next month’s copy of Creative Review magazine land with a reassuringly solid thump on our doormat. Packed full of interesting articles about craftsmanship, we’re honoured to have been featured in a six page piece entitled ‘Great ideas, crafted.’ We couldn’t have put it better ourselves.

Check out the Novembers issue here!

Boneshaker Magazine Features ‘A Cycling Lexicon’

Sharing our love of all things graphic design, beautifully bound books and cycling: Boneshaker magazine was the perfect pairing for our Cycling Lexicon book. Conceptualised by the people behind Bristol-based design agency, Taxi studio, the magazine showcased the collection of cycling badges collected and curated in ‘A Cycling Lexicon’.

Castan Font: A Creative Review Perspective

We were delighted to have Castan featured in the January edition of Creative Review. Chronicling our journey to craft a unique font for Welsh sportswear brand, howies, Creative Review cites Castan as ‘quite possibly the only typeface on the web to have been made from a fallen chestnut tree.’ Totaling 162 hours to carve, print and perfect- Castan is a labour of love we’re very proud of!

Inside the Studio

The Dieline is a blog dedicated to the packaging design industry, so we were over the moon when they asked if they could take a peek behind the scenes at Brook Mews North. Diane Lindquist, the blog’s managing editor interviewed Phil C about the studio culture, past projects and our idea led design approach.

If you haven’t had a chance to read it yet, take ten, make a cuppa and click here.

Monograph – The Bike Badge Edition

We are delighted to have contribute to the latest Creative Review‘s Monograph. Each edition portrays personal project or collection of inspirational images or objects.

October’s edition features a selection of the finest headbadges taken from our book A Cycling Lexicon. Arranged into various themes from knights, bikes and their riders to suns and lion symbols, each badge has its own story to tell.

A Cycling Lexicon is available to buy here.

After Hours

The Carter Wong team descended en masse to the private view of After Hours at the Jerwood Visual Arts gallery last night. Our very own Phil C’s work was selected to be showcased as part of this fascinating and eclectic exhibition. Huge thanks Nick Eagleton, UK Creative Director at The Partners who not only came up with the idea but organised the whole thing.
Go see it before it comes down on the 23rd of June.

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