What with all the media attention given over to Lewis Hamilton equalling Ayrton Senna’s three World Championships this weekend, it proved a rare opportunity to see both the logos we’ve created for the Formula 1 World Championship over the last thirty years.
Our inaugural identity in 1986 was a play on the three initials of the governing body, the FIA. 1994 saw a switch in strategic thinking when it was decided that the mark should be promoting F1 as a brand instead, and a logo that still graces the rostrum some 21 years later was born. However, we still think both work equally effectively as they were based around a creative idea, central to each organisation. As the great Paul Rand once said, ‘Good design doesn’t date. Bad design does.’
Hamilton, who now has forty three career victories compared to Senna’s forty one, said: “It is a very humbling experience to equal Ayrton Senna who inspired me and still does today.”
Similarly, we still get that same humbling feeling whenever we see the logo we created here in our small studio in W2 broadcast to millions around the globe.