If you think green coffee home roasting is only for diehard coffee uber-connoisseur, well think again. IKAWA are at the helm of making this new category more readily accessible and challenged us to create their product packaging. Like with all emerging categories the visual codes are yet to be defined, therefore there are no constraints to be like any other kitchen appliance.
IKAWA have a wonderfully simple, visually striking product so we needed a solution that oozed minimalism. We identified that IKAWA would gain the biggest advantage if they focused their efforts on building brand visibility, as this would be the foundations of making their name synonymous with the category.
Our solution used the simplicity of IKAWA’s powerful red logo and went super-scale, wrapping it round their pack, making it feel fun, premium and memorable.