We’re very proud to announce we’ve won a Gold in the 2016 DBA Design Effectiveness Awards for the creation of the Atlantika brand.
In 2011, one of the worlds largest deep-sea fishing companies, Ocean Trawlers, saw an opportunity to promote the premium division of their ‘Frozen at sea’ Cod and Haddock business by creating a distinctive brand identity named Atlantika. Our objectives were to create a brand that would add value to a range of premium products, so as to deliver sustainable growth and increase market share. These targest were comfortably met with an increase in global sales of 277% and increase in market share of 109%.
This offers compelling proof as to why design is a sound commercial investment, which makes winning gold a huge honour for both us and client alike.
Atlantika’s Vice President of Sales, Sturri Haraldsson kindly summed up by saying, “It’s been an inspiration to work with Carter Wong design, they have widened our horizons.” And we’d like to thank them in return for granting us the opportunity to create a brand that is distinctive, unique and successful both as a design and a business.
See the case study See the case study here.