With a passion for their product equalled only by their passion for Africa, the founders of Aduna approached us to create a brand identity and range of luxury packaging to launch ‘The Feel Good Fruit’ Baobab, in the UK.
Known as ‘The Tree of Life’, the prehistoric – yet nutrient rich – baobab is an icon of the African savannah: a symbol of positivity in a landscape where very little else thrives.
The packaging looked towards its unique African roots: taking inspiration from the traditional fabric designs and red earth of West Africa – yet fused with an energetic twist suited to the UK market.
When in years to come we look back on the major success factors behind Aduna, investing in working with Carter Wong will always be right at the top of the list. In co-creating the brand with us, they helped us bring our vision into reality in spectacular fashion. Since then, they have proved to be a consistently inspired, excellent and committed creative partner. It is a real pleasure and privilege to work with the Carter Wong team, and long may it continue.
Andrew Hunt – Partner, Aduna