Atlantika – a major global fishing company and the main supplier to UK fish and chip shops asked us, after we designed their identity and packaging, to produce a consumer facing campaign.
They had the vision to move away from the brief, and with our encouragement allowed us to flex our creative muscles.
So instead of the usual poster – stuck on a wall in a greasy environment – we designed the ultimate customer takeout – the fish fork, literally designed as a ‘fish’ fork. This came complete with identity and website link, and dispensed from a counter box shaped as one of the company’s famous trawlers.
increase in sales
year round supply
trawlers at sea
days a year
Carter Wong has given us a truly original and creative brand that stands out from our competitors. To work with them is very enjoyable and the execution is perfect.
Kristján Hjaltason – Vice President Sales, Ocean Trawlers Europe