It’s an ice cream we all know and love; universally recognised for its distinct shape and appearance. So it became the obvious inspiration for the refreshed identity and pack design. With its new legible handcrafted font and approachable language, this rebrand has created strong impact within the colourful busy world of the freezer cabinet.
As Unilever introduces this new design from Britain to Brazil, India to Indonesia we have become the brand guardians for Cornetto. Our role is to ensure all new products remain consistent, as well as to explore new avenues to promote the product – such as our supporting launch film.
Carter Wong always employ a great deal of craftsmanship
and art in what they do which is at the very heart of Unilever’s marketing strategy, ‘Crafting Brands for Life’. With the new Cornetto logo they have created something truly magical and
Alberto Di Leo, Global Vice President Ice Cream, Cornetto & Kids