It’s such a thrill to see a logo we designed 28 years ago still broadcast to millions around the world at every F1 event, each year.
The identity was launched during the 1987 Formula One season, and over a ten-year period we oversaw the application of the F1 identity across every possible format, and at each Grand Prix.
Always one step ahead of the game, Bernie Ecclestone’s aim back then was to raise the standard of Formula One to the same level as the Olympics and the FIFA Football World Cup. We like to think our logo – which is still going strong today – helped achieve that success.
million global audience
years since the F1 logo was designed