Carter Wong design
Unit 5/6, Archer Street Studios
10-11 Archer Street
London, W1D 7AZ

+44(0)20 7569 0000

[email protected]

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Lloyd’s Brand Refresh

Continuing our successful and on going relationship with Lloyd’s we were commissioned to create a new visual identity for the brand, one that could be applied seamlessly across every application: from brochures to interiors, website to exhibition stands.

Adopting an impactful black silhouette and using a single colour across every application created a truly unified graphic language in and around their iconic headquarters at One Lime Street.

Subtle messages embedded into illustrations – such as the Oil Rig with Ming vase legs – represent the breadth and diversity of Lloyds’ insured risk.


Lloyd's Brand Refresh
Lloyd's Brand Refresh
Lloyd's Brand Refresh
Cornetto

Lloyd's Brand Refresh

We have enjoyed a long partnership with Carter Wong and they always bring fresh creative and inspiring design. For our rebrand they created a strong distinctive style to illustrate our key strengths and benefits, that also incorporated deeper messaging that isn’t immediately obvious – a clever twist that perfectly suits the brand idea and personality of ‘Confidence and Flair’.

Lloyd's-Brand-Refresh

Kate Senior – Brand and Marketing Executive, Lloyd’s

Lloyd's-Brand-Refresh

Lloyd's Brand Refresh
Lloyd's Brand Refresh

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Lloyd's Brand Refresh

Carter Wong acted as an extension to our brand and marketing team. The whole team at Carter Wong understood our brand and brand guidelines and with an incredible flair for design, creative ideas and an ability to understand what we were trying to achieve Carter Wong were a wonderful agency to work with. I also really appreciated their quick response times, their friendliness and helpfulness. As a brand partner, I could not recommend them highly enough.

Zoë Baker – Senior Brand and Marketing Manager, Lloyd’s

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