Three trees and five blocks: that’s what it took for us to create awareness of Lloyd’s and its community involvement within the City’s Square Mile.
We launched an initiative to promote Lloyd’s close relationship with the local ‘Poets in the City’, its commitment to environmental sustainability, and to bring together the organisation with nearby schools.
Trees planted on Fenchurch Street represent Lloyd’s legacy to climate improvement, while five solid oak cube seats have been installed around every tree, each engraved with a line of poetry.
Prior to the launch day the trees were dressed with tags by school children detailing their own wish for the future and environment.
wooden carved seats
wishes for a better planet
degree point of view