Carter Wong design
Unit 5/6, Archer Street Studios
10-11 Archer Street
London, W1D 7AZ

+44(0)20 7569 0000

[email protected]

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National Media Museum

Sometimes we are asked to design a solution that works on more than one level. The National Media Museum in Bradford – with its seven floors of media and film exhibits – was one such project.

Commissioned to improve way finding for visitors, we devised a system based on the iconic clapperboard: using the chevron as both a repeat motif, and as a recognisable and flexible navigational graphic.


We were impressed with the way Carter Wong engaged with the brief. They provided a cohesive solution that looks very impressive. And it really seems to have worked for our audience.

Dean Loughran – National Media Museum, Future Strategy Coordinator



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