Working with Lloyd’s of London for a number of years has enabled us to gain a valuable insight into the business of insurance, and to use that understanding to everyone’s advantage.
For example when we received a brief for an A4 document, we saw beyond size; considering it better instead to produce something covetable, pocket-able and memorable for new and prospective Lloyd’s employees.
We worked with Lloyd’s to devise a flexible identity that would work as an over-arching sub-brand for an initiative aimed at engaging the marketplace in debate on the topic of ‘emerging risk’.
The best projects and the best clients are those that allow an idea to germinate. Such was the case with one of the first 360 topics - climate change. In order to spread the word within the Square Mile we proposed planting trees and installing wooden seating cubes outside Fenchurch Street station. Commissioned poetry was rendered onto the surface of the seating using pyrography, while local school children wrote wishes for the environment onto tree tags.
A poster doesn’t have to be printed on paper. Here a T-shirt promotes a charity challenge, encouraging team participation.
“The amount of money raised through Lloyd’s Charity Challenge far exceeded our initial hopes. £250,000 pounds was raised for our partner charities in just five weeks - the equivalent of £10,000 per working day of the Challenge!”