We’ve always believed that good design can improve people’s lives. And sometimes it’s simply the smallest detail that can have the biggest impact. Witness this particular project, a new wayfinding design for the National Media Museum, Bradford.
What’s important is the ability to listen and understand: to get under the skin of a problem and discover a solution that works, both on a functional and emotional level.
The arrival of the first prototype from the manufacturer caused much excitement in the studio.
The chevron motif was used across the Museum: in isolation as moveable café signs, as a canvas for temporary exhibitions, and as a repeat pattern to guide visitors to the entrance and exits of the museum.
“We were very impressed with the way Carter Wong engaged with the brief. They provided a cohesive solution that looks very impressive. And it really seems to have worked for our audience.”
Sometimes the smallest piece of design can help alleviate the most urgent need. One of the most important pieces of signage needed at the Museum was one that indicated the direction of the loos; apparently it’s what most visitors ask for when they arrive.
When we designed the figurative icons, we took into account how best to represent the user groups. We made the usual static disabled icon more animated, and redrew in a more active pose.