The three hero ingredients of the Aduna range – Moringa, Baobab and Cacao – are joined by Hibiscus and Turmeric to create the new range of five Super-Teas. Each superfood ingredient is supported by a more traditional flavour such as green tea or lemon and ginger to offer a more familiar taste profile to UK consumers.
Vibrant patterns and colourways differentiate between each flavour. The patterns adopt an illustrative style typical of African fabrics creating standout on shelf and demonstrating the strength of flavour within each cup. The design deliberately positioned Aduna between health and beauty and this has helped to create an instantly successful lifestyle brand.
‘When we look back on the major success factor behind Aduna, investing in working with Carter Wong will always be right at the top of our list. They have proved to be a consistently excellent and committed creative partner”
Andrew Hunt – Partner and Founder, Aduna
The brand has had much deserved success by being listed in major high-end stores including Selfridges, Liberty London, Wholefoods and culminating in a campaign that saw Holland and Barrett change its name to ‘Holland and Baobab’ for a month.
The business has grown considerably since our original involvement and the range has now expanded into other African ingredients and botanicals as well as these delightful super-teas.