Caden are a strategy consulting firm that provide market intelligence, strategy development and acquisition support to ambitious businesses. With a desire to go against their industry’s norm, they briefed us to create a new identity which would make them stand out in their sector.
Caden deliver guidance through the often maze-like nature of big business decision making, enabling clients to make strategic decisions with knowledge and confidence. They provide clients with a different perspective on their decision; a perplexing maze when viewed overhead suddenly becomes a lot clearer. We took this inspiration across the brand’s visual language from the logo to ownable patterns used across the website and data reports.