To create the cover for the English Heritage Members’ Handbook for 2017/18. The solution needed to be iconic, and inspire and appeal to English Heritage’s Member community without alienating a wider audience. Most importantly, it needed to deliver their brand promise of ‘Step Into England’s Story’. We chose Deal Castle in Kent as the property to represent.
We felt we needed to unlock the whole area’s history by developing a multilayered concept, a key with a handle that was the unusual shape of Deal Castle and secondly, a map of the area that depicted interesting historical facts and tales. The key gave our design immediate visibility and the map brought a rich layer of discovery.
We created our own piece of history by commissioning renowned printmaker Hugh Ribbans to craft and painstakingly cut the piece.
‘Our marketing director and our senior management team are delighted, thank you, it looks brilliant.’
Increased membership has helped to contribute to English Heritage raising over £30 million in donations in the last five years, enabling projects to flourish at 92 sites across the country.