Ivory Press publishers were working alongside the V&A museum to produce a commemorative catalogue for Blood on Paper, a major exhibition of art works that celebrated the relationship between artist and publisher.
We were briefed to give each of the 41 featured artists equal prominence and showcase their individual pieces of work. Given free licence to choose how best to solve this challenge we decided to push the boundaries of catalogue design.
We reimagined the format of an exhibition catalogue by producing a ‘portfolio box’ showing each artist’s work as an individual item.
The loose-leaf gatefold pages meant the owner of each box was able to frame the facsimile artworks individually if they choose to, or simply keep the collection intact to enjoy as an exquisite memento of the exhibition.
“On time and on budget, Carter Wong creates design that fits perfectly with Ivory Press’s philosophy; always looking for innovation and excellence”Lady Eleanor Foster – Founder and CEO, Ivory Press
The catalogue was extremely popular and sold out within two weeks of the exhibition opening, resulting in a reprint soon after.