Since its launch in 2003, Lizi’s has grown to become the UK’s favourite premium granola brand, committed to providing wholesome breakfast options that deliver sustained energy and protein throughout the day. Our challenge was to create designs for a new range of Super Mueslis to sit alongside its already iconic Granola’s.
Lizi’s wanted the new pack designs to attract new shoppers to the category as well as retaining and growing its current consumer-base. We responded to this challenge with packaging that retained key brand assets with a clear brand focus, and a vibrant design to achieve standout on shelf.
Wanting to highlight the ingredients and delicious mix of fruits, nuts and oats, we used explosive images of the pouch contents front-of-pack, making the individual recipes the hero. The rich warm burgundy colour allows the subtle tones of the oats and grains to pop and introduces shelf standout with this being a new colourway for the category.
The newly designed Super Mueslis are available in four varieties: Boost, Cleanse, Glow and Focus and can be purchased from leading supermarkets