Ethnic dairy drinks brand Nomadic approached us to help launch a new range of Kefir drinks, available in three flavours – lemon, raspberry and natural – the Kefir range is a fermented probiotic milk drink with live cultures that aid digestion and gut health.
Working alongside illustrator Daniel Long, we produced illustrations of the Caucasus Mountains – where Kefir is said to originate from, aongside the core flavour ingredients radiating from behind like the sun. The fine silver foil block lines also create a glow on front of pack which visually reinforces the products core benefit of health from the inside out.
The popularity of fermented drinks including Kefir and Kombucha has risen dramatically in recent years as more consumers discover the health benefits of these fermented functional products. Nomadic Dairy now have a product firmly settled in this rapid growth platform. With this fresh design the radiating fruit helps to portray the Feel Good Inside Out benefits of Kefir.