With the dairy drink market on the increase, Nomadic engaged us to bring their range of Indian Lassi products into a more mainstream market.
Part of the challenge was to produce a design solution that appealed to adults and felt a little more indulgent. It also needed to keep the ethnic feel of an authentic Indian yogurt drink.
We took our inspiration from the traditional Indian art of ‘Sanjhi’ paper cutting and created a botanical setting with images of ingredients in their natural environment.
The introduction of a midnight blue background and foil blocking helped to position the product in a more premium level whilst strengthening the adult dairy drink proposition.
“In a largely static market, the performance of our Lassi range is quite remarkable. This notable success can only be attributed to the new branding and packaging as it was unsupported by any significant marketing or promotional activity”
After rebranding the company had 335% value sales growth.