Octavian are the world’s number one fine wine storage facility. They came to us with a need to clarify their voice in the industry and strengthen their brand offering for both Merchant and Private clients. Our task included a refresh of the current brand mark, the creation of a new, ownable verbal identity and a consistent brand look across all collateral.
The redrawn crest showcases the vines and grapes of the wine more clearly, with the eagle and portcullis representing the strength and security of their brand. The refined branding was crafted to showcase the company’s core values and highlight the care and attention that flows through the entire process of storing with Octavian. A key feature of the brand refresh was to create a strong voice to highlight and inform clients about why storing at Octavian creates ‘Finer, Safer more Valuable wine’.
We commissioned and art directed a series of new photography and film, working with production company Exell, establishing a house style for the brand that spoke of their heritage and premium offering.