Having created the brand identity for start-up brewery TicketyBrew in 2012, the business enjoyed great success and quickly expanded from three core beers to over 35 in its range.
With this new and ever-expanding portfolio the initial design strategy needed a clearer structure. Our task was to bring segmentation to the product range – whilst bringing a fresher look to the designs to keep pace with the ever-changing craft beer market.
With any packaging refresh, it’s about keeping what’s key to the design and updating what’s not. We retained the winding ticket design of the label which has become synonymous with the brand, but revisited how the information hierarchy and key colours of the beers worked across the whole range to ensure clarity and impact.
We now have two distinctive platforms for TicketyBrew beers. The core products and a new limited-edition range where the customer has the opportunity to try new flavours, within an easy-to-understand design system.
“From day one Carter Wong captured the essence of TicketyBrew with a playful identity that stands out on the bar and shelf. This powerful brand has enabled us to grow rapidly over the past few years. So, for us it made perfect sense to return to CarterWong when the brand needed updating. They have refined and refocused our identity and delivered an adaptable toolkit of commanding brand assets to support our continued expansion.”
Keri Barton, Managing Director, TicketyBrew
A new design toolkit provides flexibility to regularly release limited-edition brews, allowing TicketyBrew to keep up with the ever-changing demands of the popular and competitive craft beer market, and supports the continued momentum of the brand’s fast-paced growth.