Naming  •  Brand Positioning  •  Verbal Identity  •  Visual Identity  •  Packaging design  •  Website  •  Exhibition Stand  •  Illustration  •  Photography  •  Animation

Naming and branding a premium fishing brand

International sustainable fisheries group Norebo tasked us with creating a new name and brand identity for their existing premium fishing brand, ‘Atlantika’. To signal the expansion beyond North Atlantic fishing grounds, we re-christened the business ‘Glacialis’ to symbolise the product’s ‘wild fresh-frozen at sea’ provenance.

Targeting restaurants and the food service industry, we created a strong brand mark and premium brand language that clearly differentiates Glacialis in a crowded B2B market. Rolled out across five continents, our work has helped the brand go from strength to strength.

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