International sustainable fisheries group Norebo tasked us with creating a new name and brand identity for their existing premium fishing brand, ‘Atlantika’. To signal the expansion beyond North Atlantic fishing grounds, we re-christened the business ‘Glacialis’ to symbolise the product’s ‘wild fresh-frozen at sea’ provenance.
Targeting restaurants and the food service industry, we created a strong brand mark and premium brand language that clearly differentiates Glacialis in a crowded B2B market. Rolled out across five continents, our work has helped the brand go from strength to strength.
Vice President Sales, Norebo/Glacialis