Brand Positioning  •  Bespoke Typeface  •  Brand Film  •  Multi-touch point applications

Putting heritage back into an ethical clothing brand

howies are passionate about quality, and craft every item of clothing to last – the very antithesis of fast fashion. Concerned that as they grew they were loosing touch with their roots, they asked us breath new life in to their brand. Briefed to refine their website, our solution ultimately reached every touch point of the howies brand.

Transporting the brand back to its birth in the welsh countryside, we created a bespoke typeface from a fallen Welsh chestnut tree. Carving, burning, brushing and printing it to life, and crafting a unique, distinctive and compelling brand totem.