Brand Creation  •   Visual identity  •  Brand Guidelines  •  Art Direction  

Shifting a print specialist online

International marketing services group St Ives asked us to join a team helping them to reposition as a digital ‘connective’. With a new name in place we set to work crafting an identity capable of moving the business on from its print heritage towards a wholly digital offer.

A simple plus sign connects the two words of the name and symbolises the adding together of specialist teams to create unique offerings. And a multi-coloured brand landscape reinforces the diversity and versatility of the brand and reflects the brands family, collaborative, vibrant, visionary, intelligent and curious personality.