Formerly known as Ocean Trawlers and part of a portfolio of sustainable international fisheries brands, our challenge was to reposition the brand away from potential negative perceptions of industrial trawling and reflect the broader sustainable business offer, which now includes line-caught fish.
Tapping into the romance of the high seas, the round brand mark represents the global nature of the company. An evocative image of a boat pitching in colossal seas captures the wild and epic nature of deep-sea fishing. And the brand’s typography takes its inspiration from the language of shipping with bold nautical style lettering put to work across the range.
Managing Director, Norebo