Brand Positioning  •  Verbal Identity  •  Visual Identity  •  Website  •  Animation  •  Brand Film 

Driving forward new technology

Protean are pioneering innovative technology set to revolutionise the automotive industry by placing electric motors directly inside car wheels. To bring corporate clarity and strong product differentiation, we created a new brand structure, a vibrant visual identity system, and an instantly recognisable brand mark.

Flexible across all of the businesses touchpoints – we designed, created content for, and produced a new website rich in animation and film that brings Protean’s exciting ‘Electric Automotive Technology’ to life on screen.