Boss Print approached us with an idea of an emailer to send to a design led audience to help promote their print services. A tricky challenge: how do you stand out from the crowd and show you can meet the challenging standards that all designers demand.
Care, craft, innovation, guidance, education, advice and a wonderful printed result. These are the things Boss Print is excellent at but were failing to communicate. We collaborated closely with them to find the answer.
Our solution was to engage the design community first with something that inspires them to look further but also showcases the many wonderful print techniques available to them from Boss Print.
Everyone uses notebooks, so we decided to make one that had real graphic appeal. An eclectic collection of found fonts was the ideal choice for the inaugural publication to show off Boss Print’s expertise and subsequent notebooks all employ equally intriguing themes to create interest.
“A positive result from the production of these books is the amount of orders we have had for similar format products, which has resulted in sales directly attributable to this initiative. Being nominated for and having won a number of industry awards the notebooks are working well to help promote and endorse what we do.”Fenton Smith – Managing Director, Boss Print
Having started with one notebook, we have now created a compelling series, each of which has a visually rich graphic theme. These notebooks have become collectibles within the design community, enhancing the reputation of our client as the go-to printer for design quality.