Bowles & Wyer create and nurture some of the horticultural world’s favourite landscapes. Their team of designers, gardeners, landscape architects and construction experts breathe life into show gardens, private retreats and public spaces across the UK. We captured the essence of their business with a fresh new visual identity and a brand positioning that promises landscapes to look forward to.
Determined to swerve the usual gardening clichés, we commissioned landscape artist Andy Lovell to create bespoke artworks that reflect Bowles & Wyer’s commitment to the artistry of horticulture and dedication to the craft of garden design. Challenging and abstract – the images hold the essence of landscapes in a way that’s open to interpretation and is relevant across environments, seasons and personal tastes.
To work alongside the creative artworks we designed a custom wordmark. Resonant of the technical drawings that form the backbone of any great landscape, the wordmark reflects the Bowles & Wyer team’s focus on precision and detail. The identity was launched with a new website, designed to showcase the firms extraordinary talent and to drive new business enquiries.
“We hired Carter Wong after interviewing several agencies. We were attracted by their intuitive grasp of what we were trying to achieve and their creative abilities – both visual and with words. We have since also been impressed by their personal approach and drive to get the job done – we’re really pleased with the results!”John Wyer, Chief Executive