In the eye of the beholder

Winsor & Newton have been the ‘go to’ ally for artists since 1832.

Our brief was to bring the new campaign offer to life and reflect the brands historical credentials, its worldwide portfolio of artist materials and its long-held belief that the creative process enhances lives.

‘Through the Eyes of the Artist’ is a lock-up of beautifully crafted typography combined with the core brand logo. This lock element can be used across social media, marketing communications, in-store and online.

Simple said – we created something that gets ‘put on stuff’.
Capturing that moment of creation with a number of Winsor&Newton’s artist ambassadors with close up details of the amazing paints, pastels, watercolour and textures that produce great pieces of art.

The Brand Book

Culminating in the creation of a new Brand book which helped tell the full story, inspiration for the external markets to roll out the new manifesto and campaign look and feel.