Brand Identity  •  Packaging design  •  Brand Guidelines

Nuts about Num Nums

Naturally delicious, Num Nums are a brand-new snack for little people, especially designed to give them a taste of delicious peanuts whilst building immunity against future allergies.

Num Nums – there’s no more delicious sound.

We created a unique puffy peanut-based logo design to literally put the product at the heart of the brand.

Supported by a cast of baby animal characters and their own little nutty friends, every packet is clearly signposted as an organic treat for children nought to ninety.

Bright primary colours and playful illustrations deliver strong standout and a real sense of fun and innocence.

Look out for Num Nums when they hit the shelves in October 2022.