Evolution not revolution

Since launching almost two decades ago, Lizi’s has grown to become the UK’s favourite premium granola. But the firm’s identity hadn’t kept pace with this success and was in urgent need of an update.

We took the time to get under the skin of the brand and understand their target shoppers. The Lizi’s team were on a mission to segment their range across clear, benefit-led categories, and put an engaging, personal story at the heart of their brand.

Conceived as an improvement not a redesign, our new design keeps the connection with loyal Lizi’s customers, and brings new brand focus, shelf stand-out and clear shopper messages.

Our up-to-date designs have been rolled out across the existing range, with new guidelines in place for new products and future launches.