Packaging Design  •  Product Launch  •  Brand Extension

Super muesli to the rescue

Since launching in 2003, Lizi’s has grown into the UK’s favourite premium granola brand, with a commitment to providing wholesome breakfast options that deliver sustained energy and protein. Launching a new product to compliment the existing range called for careful branding and innovative thinking.

We created packaging for a new range of super mueslis – designed to fit in with Lizi’s iconic granolas and attract new shoppers. Clearly branded, the vibrant design has great in-store stand out, highlighting the delicious mix of fruits, nuts and oats, we used explosive images to make the individual ingredients the hero.

Using an adventurous new colourway to the category, the subtle tones of oats and grain pop against the rich and warming burgundy, achieving real standout. Creating four varieties – Boost, Cleanse, Glow and Focus – you’ll find them in a leading supermarket near you whenever you need rescuing.