Brand Positioning  •  Visual Identity  •  Packaging design

Milk flowing in the mainstream

As the dairy drinks market grew, producer Nomadic asked us to help move their niche range of Indian Lassi products towards the mainstream.

With a new packaging design created to appeal to adults looking for an indulgent treat, we were careful to maintain Nomadic’s authentic Indian appeal. Inspired by traditional Indian ‘Sanjhi’ paper cutting, we created a striking natural, botanical setting with images of ingredients in their natural environment. And used colour and foil blocking to cement the products premium appeal and help stimulate a valuable 335% sales growth.