Brand Positioning  •  Premium Packaging design

Brewing up a lifestyle brand

Aduna offer a range of five Super-Teas rich in African superfood ingredients tempered with traditional UK flavours. Following our successful work branding the core business, we were commissioned to create a brand design system that positioned Aduna firmly between beauty and health as a true lifestyle brand.

Employing vibrant patterns and colours to set each flavour apart, we used African fabrics to reflect the product heritage and stand out in a crowded marketplace. Selfridge’s, Liberty London, and Wholefoods Market all offered prime position to our premium packaging design.