Hurtwood is a bespoke book production company that produces some of the world’s best books in the art and creative industry.
Founded as a specialist publisher in 1972 as Hurtwood Press, they are named after The Hurtwood, a beautiful woodland in the Surrey Hills, close to where they began. Since then they have developed and evolved into one of the world’s leading producers of beautiful special edition and one-off books. Outgrowing their previous name, positioning and brand identity.
They don’t publish – they know the best publishers. They don’t print – they choose the best printers. They’re not booksellers – they’re book experts. It was time to drop the press and for Hurtwood to go solo.
Hurtwood looked to us to help them with this task. Pegasus was the basis for the new wordmark: partly because its creator, Berthold Wolpe, was a great friend of the company’s founding father, and partly because its classic, calm, reassuring and honest feel was something that wasn’t going to compete with their portfolio photography.
We commissioned Chris Wormell to illustrate a woodblock print of the markers mark, a barn owl that symbolises wisdom. Perching on the company start date – with a firm grip on the heritage but a strong eye on the horizon.
We explored marbled endpapers – a traditional bookmakers material – collaborating with Jemma Lewis and Lorenz Boegli to create Hurtwood’s own modern screen-print with swirling iridescent metallic inks to line their envelopes, business cards and bookend their own beautiful, promotional books. Abstractly representing owl feathers and woodgrain from the Hurtwood woodland.
‘I just wanted to say how beautiful your new website looks! So clean, fresh and really shows off your wonderful work’.
Amy Gregory, Marketing Pureprint Group Limited
‘Love it, love it, love it!’.
Ben Mallac,Based Upon
‘I like it and the reasoning. All very clever’.
‘The changes look fantastic’.
Sally Sharp, artist
‘New logo looks handsome and appropriate, website elegant and inviting. Hope it is the beginning of a successful new era’.
Andrew Barron, designer, thextension.co.uk