Protean approached us to provide structure and clarity to their identity through a comprehensive rebrand project. The previous visual identity had created confusion between company and product branding both internally and externally.
We addressed this issue by introducing a new structure for the brand. The overarching identity for Protean has been refreshed with an instantly-recognisable brand mark which to helps to enhance the electric nature of the business.
Designed to be flexible across multiple touchpoints, this logo can be used on its own or supported by the brand name Protean and strapline ‘Electric Automotive Technology’ alongside product branding for ProteanDrive.